It’s thatthat blog

Marketing, storytelling, sales strategy, digitalisation and pure wine stories.
Everything that makes wine move, in one place.
Margot van Lieshout, seated on the blog banner
What we write about

Wine, and everything that sells it

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The Playbook

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The foundational reads for building your wine business, in one place.

Stairway to Heaven – een prachtige afsluiting in Vayots Dzor. Wine Travel

Stairway to Heaven – een prachtige afsluiting in Vayots Dzor.

Hartverscheurende gehuil en geroep “Vai! Vai!” van overlevende tijdens de overvloedige vulkanische activiteiten in het jaar 735. Vai Vai,...

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The Concours Mondial de Bruxelles tasting hall in session, red CMB letters in front of hundreds of judges at their panels Sales & Trade

Wine Without Borders: How the Concours Mondial de Bruxelles Unites the Industry

Ever wondered what the medal sticker on a wine bottle really tells you? I judge at the Concours Mondial de Bruxelles, and this is how tho...

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Bloed, Wijn en Bergen: De onthulling van een oude Armeense Beschaving Wine Travel

Bloed, Wijn en Bergen: De onthulling van een oude Armeense Beschaving

…. Kippenvel over m’n hele lijf, was ik nu getuige van een eeuwenoud ritueel? Ik bevond me op dat moment zo’n 6100 jaar terug in de tijd,...

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Nine bottles of Constantia Sauvignon Blanc lined up on a barrel above the vineyards, from Steenberg and Klein Constantia to Groot Constantia, Eagles' Nest, Constantia Glen, Beau Constantia and Silvermist Wine Knowledge

Fifty Shades Of Sauvignon Blanc

She can be bold, she can be sexy, she can be sophisticated, she can be inspiring, she can be complex, she can be paired, she can be diver...

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Armenia

Home of the oldest winery on earth

From the Areni-1 cave to the winemakers of today: every Armenian wine story in one place.

Frosted blue Monastrell grape clusters hanging between bright green leaves on a bush vine Wine Knowledge

A Quick Guide to the Allure of Monastrell

Monastrell or Mourvèdre, often misunderstood as rustic and bold, reveals its true nature here in a myriad of expressions. It's as if the ...

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Pét Nat? Huh?! Wat!? Wine Knowledge

Pét Nat? Huh?! Wat!?

Ik weet niet hoe het met jou zit, maar er is iets magisch aan het moment dat je een fles opent en de eerste bruisende bubbels je tegemoet...

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Golden-hour vineyard rows on the Kremstal terraces opening toward the Krems valley and the Danube at sunset. Wine Travel

Krems, Kremstal and the Sparkling Nobody Warned Me About

A day in Kremstal that started as a white wine tasting and ended at the top of a vineyard with a glass of Austrian Sekt, the category mos...

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Overhead flat-lay of Margot's hand-drawn, colour-annotated French wine region maps, an open highlighted textbook, a spiral notebook of study notes and colour-tabbed flashcard boxes. WSET Studies

What the French Wine Scholar Program Did for My WSET Diploma

French wine and I were never friends. Here is how the French Wine Scholar programme changed that and gave my WSET Diploma a real head start.

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Rugged mountain ridges and valley vineyards of Jumilla at dusk, photo CRDOP Jumilla, Juan Palao Wine Knowledge

Beyond the Vines of Jumilla and Into the Soul of Spanish Wine

There's a place where time seems to stand still, where each vineyard tells a story etched into the earth, where every sip of wine carries...

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A tractor ride through the vineyards of Carnuntum, Austria's underrated red-wine region. Wine Travel

A Tractor Ride Through Austria's Carnuntum

Austria's most underrated red-wine region, met from the back of a tractor: Danube wind, gravel hills and two thousand years of Roman vines.

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Dusty purple grey Pinot Gris grape clusters with morning droplets hanging on the vine Wine Knowledge

Pinot Gris or Pinot Grigio What's Your Choice?

What makes Pinot Gris and Pinot Grigio so different? Well, it has mostly to do with the way they are grown, harvested and with the opted ...

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A karas at Zorah sunk about two-thirds into the red Armenian earth, the top third standing proud of the floor Wine Knowledge

Orange Wine Isn't Always Qvevri Wine

Orange, amber, qvevri, karas: four words the trade throws around as if they mean the same thing. They don't, and knowing the difference i...

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Golden Chardonnay grape cluster glowing in the sun between green vine leaves Wine Knowledge

Chardo-NAY or YAY?!

Chardonnay often equals ‘oak ageing’ with regular consumers and that’s why you might ‘hate’ chardonnay when it is overly oaked, but you c...

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Weingut Riegelnegg Olwitschhof on the Sernauberg, vineyard rows running down the ridge in warm afternoon light, Südsteiermark, Austria. Wine Travel

Südsteiermark: Where Austria's Vines Run Into Slovenia

Austria's Tuscany is its greenest wine trip: five Südsteiermark cellars worth pulling over for, farmhouse feasts, castle cellars and a vi...

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Rolling green vineyard hills of Südsteiermark in April, slopes stacked to the horizon. Wine Travel

Beyond the Hills: Where Austria Grows Its Finest Sauvignon Blanc

The smallest of Styria's three regions carries the most vines and quietly makes some of Europe's finest Sauvignon Blanc. A field guide to...

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The Schloss Kapfenstein terrace view over Vulkanland toward Slovenia, where Margot's day in volcano country ended. Wine Travel

Wine Wanderings Through Vulkanland: Where to Taste in Volcano Country

Austria's volcano country is its most underrated wine trip: seven wineries worth pulling over for, and a castle where you can end the day...

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View over the valley from Schloss Kapfenstein in Vulkanland Steiermark, Austria's volcanic wine region. Wine Travel

Eruption Wines: Steiermark's Extinct Volcanoes, Bottled

Austria's volcanic east, where vines root into extinct volcanoes: the Eruption Wines and a Krispel B1 aged inside a basalt sarcophagus.

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Rolling green vineyards and hills of the Weststeiermark region along the Schilcher Wine Route in southern Austria. Wine Travel

The Schilcher Wine Route, Austria's Best-Kept Secret

Austria's pink outlier, made from a single stubborn grape in the green hills of Weststeiermark. Here is what Schilcher tastes like, and t...

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