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The foundational reads for building your wine business, in one place.
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Wine Knowledge
Areni-1, a cave above the Arpa River, is the oldest winery ever found: a press, a vat and pressed grapes from 4100 BC. Here is what is in...
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Wine Knowledge
I signed up for a digital masterclass with the Consorzio Vini Venezia expecting pleasant wines and good stories. I left reaching for a 20...
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Wine Travel
Everyone books Barolo first. Start twenty minutes north instead, in Monferrato and Roero, for a rescued grape, old-vine Barbera, a giant ...
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Wine Travel
Piemonte is not only trophy Barolo and famous names. Meet the young growers bottling their family's organic grapes, the honest low-interv...
READ MOREFrom the Areni-1 cave to the winemakers of today: every Armenian wine story in one place.
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Wine Marketing
Every masterclass and press trip in wine is built for a middleman, never the person who actually pulls the cork. Here is why that gap qui...
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Wine Marketing
Three acronyms, one panicked marketing feed, and a lot of wine businesses pouring effort into a game that stopped being the only game in ...
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Wine Marketing
An outdated or context-free bottle photo plants doubt right before checkout, and doubt loses sales. Here is how to shoot wine so it never...
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Wine Marketing
A technical tasting note passes a wine exam and loses the sale. Here is how to write digital wine descriptions that sell a bottle online,...
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Most winery About pages read like a headstone: founded in 1888, fourth generation, all true and all dead on the page. Here is the differe...
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A winery hires a PR agency, a roomful of writers across five markets all get the same press kit, and around thirty near-identical article...
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Wine Marketing
A stranger has about eight seconds and your brand story is nowhere in that moment. Here is how a bottle really gets chosen, and why your ...
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Wine Marketing
You published the same post on all four platforms and only one did anything. That is not bad luck. LinkedIn, Instagram, Facebook and TikT...
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Sales & Trade
Everyone blames the 26-year-old who won't buy a bottle. The data says she's not the problem, and the wine industry may not want to hear w...
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Wine Marketing
The wine-buying decision is moving into the chat window, and a machine is naming producers by name. Here is how AI wine recommendations a...
READ MOREA thousand new visitors landed on your site and your wine sales did not move. Here is how to turn website traffic into buyers, by designi...
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Wine Marketing
Open ten winery websites in a row and they blur together, and Google notices the sameness too. Here is why brand clarity, not keyword stu...
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Sales & Trade
No and low alcohol wine just stopped being a compromise. Here is the trade case, the WBWE Amsterdam masterclass flight I tasted, and wher...
READ MOREOn the outskirts of Yerevan, a winemaker guards the only proven vines of Nrneni, a lost Armenian grape now bottled as one of the rarest r...
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