It’s thatthat blog

Marketing, storytelling, sales strategy, digitalisation and pure wine stories.
Everything that makes wine move, in one place.
Margot van Lieshout, seated on the blog banner
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Wine, and everything that sells it

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Monferrato a Unique Wine Heritage Revealed Wine Knowledge

Monferrato a Unique Wine Heritage Revealed

Is There a Future for the Indigenous Varieties of Monferrato. To those who dare to walk on the wild side?! I would say yes! The wines mad...

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Dark blue Pinotage grape bunches hanging from bush vines above dry straw coloured ground, photo Shutterstock, Magdalena Paluchowska Wine Knowledge

The Promise of Pinotage

Young winemakers are driving the potential of Pinotage and the wine industry in general, with a focus on craftmanship. Where its origin w...

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How to Plan For My WSET Diploma D3 Theory Exam

My week-by-week plan for the WSET Diploma D3 Theory exam, from a free Notion study board to handwritten summaries, wine maps and mock exams.

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Golden Roussanne grape bunches with their russet tinged skins hanging under the vine canopy above stony pale soil, photo Vacqueras AOC Wine Knowledge

In Pursuit of Rhône’s Remarkable Roussanne

Nestled in the high sloped vineyards of the Rhône Valley lies a grape variety as intriguing as its name suggests - Roussanne. This enigma...

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Armenia

Home of the oldest winery on earth

From the Areni-1 cave to the winemakers of today: every Armenian wine story in one place.

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The Swiss Wine stand at ProWein 2024 in Düsseldorf, a red and white SWISS WINE ring above a light wood stand with Swiss flags. Sales & Trade

Swiss Wines: Switzerland's Masterpiece

Swiss wine barely leaves Switzerland. At ProWein 2024 I tasted twelve of them, from Chasselas and Doral to Gamaret and a white Merlot.

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Margot van Lieshout curled up reading a colour-coded WSET study syllabus in a mustard-yellow armchair beside a shelf of wine books. WSET Studies

Colour Coding Your Notes

Green for viticulture, pink for winemaking, orange for the law. Here is how to build a five-colour study key that actually earns its keep.

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Collage of Georgian winemaking: a spring vineyard in Kakheti under the Caucasus, Yvo and Sophia of Sopho's Family Winery with their Georgia International Wine Award diplomas, their brick qvevri cellar, and Lado Robakidze of Ethno Wines holding a bottle Wine Knowledge

Georgia From Clay Yars to International Recognition

Georgia, a land steeped in winemaking tradition and rich cultural heritage, is renowned for its ancient winemaking techniques and diverse...

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Sunset over the San Biagio church and the rolling vineyard hills of Montepulciano, Tuscany, photo Flyrock.it Wine Knowledge

Sangiovese The Queen Under the Tuscan Sun

In the heart of Tuscany, where sun-drenched hillsides cradle vineyards whispering century old tales, reigns the undisputed queen of red ...

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Coastal vineyard rows on Corsica running down to the deep blue Mediterranean, with an island on the horizon Wine Knowledge

Corsica Uncorked

Corsica, a mountainous and vinous island in the Mediterranean Sea, just miles from the coast of Provence. This is where wine happens, you...

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Peter Liem Champagne book beside an open wine textbook tabbed with handwritten flashcard questions and used Champagne corks, illustrating the 3-Pile Method on Wine with Margot WSET Studies

The 3-Pile Method: How to Study Flashcards the Smart Way

The 3-Pile Method sorts your flashcards into Know, Sort of Know and Don't Know, so your study time goes where the gaps actually are. Here...

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A hand-drawn Ebbinghaus forgetting curve sketched on grid paper in a spiral notebook, with a pink Spaced Repetition label and a TIME axis, held up to the camera. WSET Studies

How to Beat the Forgetting Curve With Spaced Repetition

You can lose half of what you study within an hour. Here is how the forgetting curve works, and how spaced repetition makes it stay put.

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Overhead study scene of Margot van Lieshout writing over an open wine textbook of region maps beside a coral-banded deck of handwritten flashcards and a notebook, illustrating active recall on Wine with Margot WSET Studies

Flashcards: Remembering Made Easy

Flashcards are the humble powerhouse of active recall. Here is how to build them, drill them from both sides, and dodge the false sense o...

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Golden ripe Pinot Blanc grape clusters hanging between the leaves on the vine, photo Getty Images Wine Knowledge

Pinot Blanc The Definitely Underestimated Third Pinot

You’ve probably come across many easy to drink and simple Pinot Blanc’s and probably haven’t felt true excitement when drinking this whit...

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Elderly Georgian woman in a patterned headscarf tending vines, her face half hidden between the leaves Wine Knowledge

Unveiling Georgia on a Journey Through the Cradle of Wine

Did you know that Georgia is covered with mountains for over 85% of all its land? That it has three major river basins named Alazani, Ior...

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Syrah vs. Shiraz and Its Dual Personality

In the vast world of wine, where every label holds a story, every cork releases a bouquet of flavors, and every sip unveils a journey, th...

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Red neon and marquee light bulb letters spelling WINE against a dark wall Wine Marketing

Emerging Wine Trends of 2024

As we venture into the heart of 2024, the global wine industry finds itself at a crossroads, navigating through challenges while uncoveri...

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Glass of rosé wine held up against an autumn vineyard, photo Tobias Rademacher on Unsplash Wine Knowledge

Blushing Pale Beauties and Deep Pink Perfection

Contrary to trendy belief, rosé is not a one-dimensional wine at all. It can be as light as a feather and so refreshing or they can be bo...

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Vintage blue Chevrolet truck parked between bright green vine rows in a sunlit vineyard Wine Marketing

How Wine Tourism Has Evolved in the Last Couple of Years

Wine tourism is considered one of the most important economic activities in the last decades, undoubtedly after the Covid-Pandemic it is ...

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