It’s thatthat blog

Marketing, storytelling, sales strategy, digitalisation and pure wine stories.
Everything that makes wine move, in one place.
Margot van Lieshout, seated on the blog banner
What we write about

Wine, and everything that sells it

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The Playbook

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The foundational reads for building your wine business, in one place.

Margot van Lieshout curled up reading a colour-coded WSET study syllabus in a mustard-yellow armchair beside a shelf of wine books. WSET Studies

Colour Coding Your Notes

Green for viticulture, pink for winemaking, orange for the law. Here is how to build a five-colour study key that actually earns its keep.

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Collage of Georgian winemaking: a spring vineyard in Kakheti under the Caucasus, Yvo and Sophia of Sopho's Family Winery with their Georgia International Wine Award diplomas, their brick qvevri cellar, and Lado Robakidze of Ethno Wines holding a bottle Wine Knowledge

Georgia From Clay Yars to International Recognition

Georgia, a land steeped in winemaking tradition and rich cultural heritage, is renowned for its ancient winemaking techniques and diverse...

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Sunset over the San Biagio church and the rolling vineyard hills of Montepulciano, Tuscany, photo Flyrock.it Wine Knowledge

Sangiovese The Queen Under the Tuscan Sun

In the heart of Tuscany, where sun-drenched hillsides cradle vineyards whispering century old tales, reigns the undisputed queen of red ...

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Coastal vineyard rows on Corsica running down to the deep blue Mediterranean, with an island on the horizon Wine Knowledge

Corsica Uncorked

Corsica, a mountainous and vinous island in the Mediterranean Sea, just miles from the coast of Provence. This is where wine happens, you...

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Armenia

Home of the oldest winery on earth

From the Areni-1 cave to the winemakers of today: every Armenian wine story in one place.

Peter Liem Champagne book beside an open wine textbook tabbed with handwritten flashcard questions and used Champagne corks, illustrating the 3-Pile Method on Wine with Margot WSET Studies

The 3-Pile Method: How to Study Flashcards the Smart Way

The 3-Pile Method sorts your flashcards into Know, Sort of Know and Don't Know, so your study time goes where the gaps actually are. Here...

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A hand-drawn Ebbinghaus forgetting curve sketched on grid paper in a spiral notebook, with a pink Spaced Repetition label and a TIME axis, held up to the camera. WSET Studies

How to Beat the Forgetting Curve With Spaced Repetition

You can lose half of what you study within an hour. Here is how the forgetting curve works, and how spaced repetition makes it stay put.

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Overhead study scene of Margot van Lieshout writing over an open wine textbook of region maps beside a coral-banded deck of handwritten flashcards and a notebook, illustrating active recall on Wine with Margot WSET Studies

Flashcards: Remembering Made Easy

Flashcards are the humble powerhouse of active recall. Here is how to build them, drill them from both sides, and dodge the false sense o...

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Golden ripe Pinot Blanc grape clusters hanging between the leaves on the vine, photo Getty Images Wine Knowledge

Pinot Blanc The Definitely Underestimated Third Pinot

You’ve probably come across many easy to drink and simple Pinot Blanc’s and probably haven’t felt true excitement when drinking this whit...

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Elderly Georgian woman in a patterned headscarf tending vines, her face half hidden between the leaves Wine Knowledge

Unveiling Georgia on a Journey Through the Cradle of Wine

Did you know that Georgia is covered with mountains for over 85% of all its land? That it has three major river basins named Alazani, Ior...

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Syrah vs. Shiraz and Its Dual Personality

In the vast world of wine, where every label holds a story, every cork releases a bouquet of flavors, and every sip unveils a journey, th...

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Red neon and marquee light bulb letters spelling WINE against a dark wall Wine Marketing

Emerging Wine Trends of 2024

As we venture into the heart of 2024, the global wine industry finds itself at a crossroads, navigating through challenges while uncoveri...

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Glass of rosé wine held up against an autumn vineyard, photo Tobias Rademacher on Unsplash Wine Knowledge

Blushing Pale Beauties and Deep Pink Perfection

Contrary to trendy belief, rosé is not a one-dimensional wine at all. It can be as light as a feather and so refreshing or they can be bo...

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Vintage blue Chevrolet truck parked between bright green vine rows in a sunlit vineyard Wine Marketing

How Wine Tourism Has Evolved in the Last Couple of Years

Wine tourism is considered one of the most important economic activities in the last decades, undoubtedly after the Covid-Pandemic it is ...

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Clay qvevri wine vessels lying by an old stone wall above a river valley in Georgia, photo Wines of Georgia Wine Knowledge

From Soil to Sip: How Geography and Geology Define Georgian Wine.

In the heart of the South Caucasus, where Europe and Asia converge and the Caucasus Mountains cradle the country, lies a land rich in his...

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Handwritten wine study summaries for the WSET Diploma D3 Theory exam, on Wine with Margot WSET Studies

The Most Efficient Way to Write a Summary

Four ways to summarise 600 pages of Diploma theory so it actually sticks, and why writing your summaries by hand beats typing them.

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Cornell note-taking method, a page split into cue column, notes and summary, on Wine with Margot WSET Studies

Taking Notes Like a Pro - Through the Cornell Method

The three-zone note-taking system that builds revision straight into your notes, set up for WSET and wine study.

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