It’s thatthat blog

Marketing, storytelling, sales strategy, digitalisation and pure wine stories.
Everything that makes wine move, in one place.
Margot van Lieshout, seated on the blog banner
What we write about

Wine, and everything that sells it

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The foundational reads for building your wine business, in one place.

Austrian orange and natural wines lined up at the Amstel Boathouse trade tasting in Amsterdam, filed under 'alternative' but poured as the main offer. Wine Knowledge

Alternative No More: Austria's Natural And Orange Wines

Orange, natural and raw: Austria calls them alternative wines, but on the tasting bench they were the main offer. A guide to the styles, ...

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Austria Is Done Playing Safe Wine Travel

Austria Is Done Playing Safe

A silent Austrian tasting in Amsterdam showed a country moving past Grüner Veltliner: natural and orange wines, fresher reds, and regions...

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Cape Wine 2025 event branding at the Cape Town International Convention Centre Created by Wines of South Africa. Wine Marketing

Cape Wine 2025: What the South African Trade Is Betting On Next

South African wine is going premium and learning to sell on feeling. Here's what Cape Wine 2025 means if you buy, sell or pour it.

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A hand pouring wine at a lived-in table in the last of the evening light, an atmospheric real-life scene rather than a studio shot Wine Marketing

Telling Your Wine's Story Won't Sell It: The Difference Between Storytelling and Storyselling

Somewhere out there is a winery with a gorgeous story that sells almost nothing. The story is not the problem. Here is the difference bet...

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Armenia

Home of the oldest winery on earth

From the Areni-1 cave to the winemakers of today: every Armenian wine story in one place.

Busy trade floor of the 2025 Expo of Wine at the Yinchuan International Convention Centre in Ningxia, China, with visitors walking between red exhibition booths. Sales & Trade

Beyond Bordeaux: How Yinchuan Is Defining China's Own Wine Identity

A commercial read on China's wine scene from the Yinchuan Wine Expo 2025: Marselan as the signature grape, culturally Chinese labels, and...

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Margot van Lieshout of Wine with Margot holding a glass of pink Rivart CORPINNAT rosé at a trade masterclass in the Low Countries. Sales & Trade

CORPINNAT Is Not Expensive Cava, and the Difference Is Worth Selling

A Penedes sparkling wine at 32 euro next to a 3 euro Cava, filed under the same heading. That reflex is where the margin leaks. Here is w...

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Why Alcohol-Free Wine Is Booming in 2025

Ten years ago alcohol-free wine was a punchline. In 2025 it is a category worth shelf space. Here is what changed, and what to pour instead.

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The green lattice facade of the Cantina Tramin winery rising above spring vineyards in Tramin, Alto Adige, photo Rickard Kust Wine Knowledge

Soul of the Alps: Tasting Cantina Tramin’s Iconic Alpine Wines from Alto Adige

Take a deep dive into Cantina Tramin, the heart of Alpine winemaking in Alto Adige. In this tasting review, we explore five soulful wines...

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Why Marselan Might Be China’s Most Promising Red Grape Wine Knowledge

Why Marselan Might Be China’s Most Promising Red Grape

Marselan is quickly becoming one of the most talked-about red grape varieties in China—and for good reason. Originally bred in France as ...

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Margot van Lieshout in the vineyards of Domaine Chandon Ningxia, and at the Xixia Tombs in the Gobi Desert Wine Travel

The Rise of Ningxia, Winemaking at the Edge of the Gobi Desert

From the edge of the Gobi Desert to the foothills of the Helan Mountains, Ningxia is rewriting China’s wine narrative. Explore how precis...

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Verloren in de tijd: Mijn avontuurlijke wijnreis door Vayots Dzor. Wine Travel

Verloren in de tijd: Mijn avontuurlijke wijnreis door Vayots Dzor.

Het was donker, diep, en ver verborgen in een spleet in een bergwand, waar ik stiekem naar binnen glipte, m’n ogen moesten wennen aan het...

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Crafting Perfect Pink Rosé Wines

Rosé winemaking involves various techniques, each contributing to the final flavour profile and style of the wine. From the classic saign...

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The Black Sea off Constanța, calm blue-green water and a rocky breakwater under a clear spring sky. Wine Travel

The Black Sea, Alira and the Dobrogean Coast

My last day judging rosé on Romania's Black Sea coast began with a freezing plunge and ran inland to a Bordeaux-souled estate on the Danu...

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Constanța's old stone seafront on a bright, cold morning by the Black Sea, tourist harbour in view. Wine Travel

A Morning in Constanța and a Table from Transylvania

I spent a morning walking two and a half thousand years of Constanța with a local guide, then sat down to a table of Transylvanian wine.

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The Murfatlar limestone terraces at sunset, low vine-covered hills on the Dobrogea plateau between the Danube and the Black Sea. Wine Travel

Into Murfatlar, Romania's Vine Heartland

I turned inland from the Black Sea coast into Murfatlar, Romania's vine heartland: a biodynamic lunch, a cellar six thousand years in the...

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Hands raising rosé wine glasses at a Romanian tasting, hero image for the Wine with Margot Romanian wine guide. Wine Knowledge

Romanian Wine: A Complete Guide to Regions, Grapes and Terroir

Romania is stepping back into the global wine spotlight. Here is a complete guide to its eight regions, indigenous grapes and terroir, fr...

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Wineries Can No Longer Ignore Alcohol-Free Wine

Smartwatches, the sober curious and flex-drinkers have changed who holds the glass. Here is why wineries can no longer ignore alcohol-fre...

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Molana - The Most Dangerous Wine in the World Wine Knowledge

Molana - The Most Dangerous Wine in the World

The most dangerous wine in the world. Hidden among Persia’s rugged hills and sun-kissed valleys, you’ll find a wild, unruly beauty—the vi...

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