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It’s thatthat blog

Marketing, storytelling, sales strategy, digitalisation and pure wine stories.
Everything that makes wine move, in one place.

What we write about

Wine, and everything that sells it

See this stamp? There’s a free resource waiting inside that article.

The foundational reads for building your wine business, in one place.

In the heart of the South Caucasus, where Europe and Asia converge and the Caucasus Mountains cradle the country, lies a land rich in his...

Four ways to summarise 600 pages of Diploma theory so it actually sticks, and why writing your summaries by hand beats typing them.

The three-zone note-taking system that builds revision straight into your notes, set up for WSET and wine study.