If you’re looking for someone who takes wine seriously - but never takes herself too seriously - you’re in the right place. I’m Margot: a bit nuts about wine, always chasing what’s new, and never afraid to break the mold. Outside of work, I’m a proud mom to my son, wife to my wonderful husband, and dog mom to Finn (our loyal, sometimes mischievous companion). I love to cook, have a green thumb for gardening, and feel most at home outdoors. Whether I’m hiking, camping, or just exploring nature with my family. Whether I’m discovering offbeat grape varieties, sharing a laugh over a tasting, or helping brands tell their story, I believe wine should be fun, approachable, and full of surprises. Life’s too short for boring bottles, or boring marketing for that matter.
With over 12 years immersed in the wine industry and 20+ years in sales and marketing, I help wine brands break out of the ordinary. I’m not your typical wine professional. I blend deep expertise with a fresh, unconventional approach, making wine branding and marketing accessible (and a little bit bold).
Here’s what I bring to the table:
After years working with leading Dutch wine importers like Delta Wines and Vinites, and retailers like Marqt and several SuperUnie members, optimizing assortments for all major supermarkets, I founded Wine with Margot in 2022 to empower wineries, wine professionals, and emerging regions to stand out in a crowded market. My background combines hands-on retail, strategic marketing, and international judging credentials - including DipWSET and experience as a wine judge at Concours Mondial de Bruxelles.
Based in the Netherlands but working without borders, I partner with wine brands and professionals across Europe and far beyond - including clients from South Africa and other international markets. My strong roots and education in the European wine industry give me unique insights and knowhow, but digitalization means there are truly no limits to who I can help.
Whether you’re a local Dutch winery or an ambitious brand anywhere in the world, I bring global perspective and practical expertise to every project.
Let’s connect and make your story impossible to ignore.
“I know Margot for 3 years and have been tasting with her at various international wine competitions and realized some other projects with her. For me she stands out with high analytic skills, professionalism and a deep understanding of the global markets. I can only recommend her!”
“I had the pleasure of collaborating with Margot van Lieshout-Koopmans in 2025 at Hochschule Geisenheim University in our seminar on digitalization in the wine sector. Her inspiring presentation and hands-on expertise in social media and communication energized the entire room. Margot also guided two student groups with outstanding feedback and support. She is an exceptional expert and a wonderful person to work with.”
“Working with Margot takes away the headache of what to do when and getting the right content. After just one month and a couple of posts the results were already showing up.”
“Margot is exceptionally well-informed and brings a rare combination of strategic insight and warmth to the wine industry. Her ability to translate branding, storytelling and consumer behaviour into clear, meaningful strategy makes her work both impactful and relatable. She connects naturally with people, and I always look forward to our conversations and following her continued success.”
“Margot delivered one of the most impactful presentations at the WineTech Innovation Summit 2025. Her talk on why wine branding fails online, and how to fix it, was full of practical insights and clear strategies. The audience was deeply engaged from start to finish. Margot is a true professional and an outstanding speaker.”
“With a WSET Diploma and many years of experience in the wine business, Margot has an in-depth and fundamental knowledge on how the industry works. With this knowledge she will help you build a bridge between production, sale and branding. Margot has a talent to spot the development potential and release it in a way that brings the most value to her clients. She meets obstacles with a positive ‘can do’ mindset and always delivers a high level of precision and accuracy. If you need to grow your business, Margot is the person that will help you succeed.”
“I first connected with Margot on LinkedIn. Even back then, she had a clear vision that many others in the wine industry did not yet fully recognise: that wine was not maximizing the power of storytelling. Today, that idea is far more widely accepted, but at the time she was one of the few willing to say it openly, when many others were still hesitant. That is how we connected. I admired her courage to speak honestly about what she could see and the way she has since helped so many wine brands. I met her in person for the first time this February at Wine Paris, and it only confirmed my impression. You can feel the passion she has for the industry and how prepared she is to explore the undiscovered possibilities and opportunities that wine still holds.”
“Margot is one of those rare wine professionals who combines genuine intellectual curiosity with real strategic expertise. From the moment we began collaborating, it was clear that Margot does not just communicate about wine, she builds bridges between wine cultures and the audiences who have yet to discover them. Her commitment to Armenian wine goes far beyond professional obligation. She has invested time in truly understanding our terroir, our heritage, and the story we are trying to tell the world. The way she translates that into content strategy and storytelling is both thoughtful and impactful. We are proud to have Margot as an ambassador for Armenian wine culture, and I have no hesitation in recommending her to anyone looking for a knowledgeable, passionate, and strategically gifted partner in the world of wine communication.”
No payroll, no cubicles. Wine with Margot works with a handpicked circle of independent specialists, brought in per project when your brand needs their craft. Meet the first one below; the circle is growing.
Marloes Willems is the visual branding specialist at Wine with Margot, bringing over 15 years of experience in the food and drinks industry. She creates distinctive visual identities, wine labels, and web designs that help our clients’ brands stand out with creativity and professionalism. Marloes’s industry insight and design expertise elevate every project she touches. Alongside her work with us, she also runs her own design business, Studio Marloes.
“Form must follow function” is my guiding design principle. I believe true design excellence happens when aesthetics aren’t just decorative, but purposeful. When every visual choice strengthens meaning and enhances usability. To me, a design should be beautiful, meaningful, and functional all at once.
As a designer, I combine creativity with structure, work in a results-driven way, think ahead, and bring a strong sense of enthusiasm to everything I do. Design is my craft, but curiosity is what keeps me moving. I’m constantly exploring new ideas that help brands stand out with clarity and character.
Outside the studio, you’ll often find me exploring museums, going for a run, or sketching whatever inspires me. I’m also a big fan of long, relaxed lunches, ideally paired with a good glass of wine. Ever since a road trip through Portugal, I’ve been hooked on white Vinho Verde, especially alongside fresh fish.
Wine with Margot is not building a team. It is building a network: independent specialists in wine branding, design, tech, videographer, content specialist and trade who collaborate per project and carry each other onwards.
My website shows you, yours shows me. If that sounds like your kind of arrangement, introduce yourself.
