Every service. Every price. No surprises. You pick what you need now, or you build the whole machine. Either way, you leave knowing exactly what you’re getting into.
None of these services are off-the-shelf products. Every project starts with a discovery call so we can scope it properly, involve the right people, and make sure the timing works for both sides. All prices are in euro, and the price you see is the price you pay.
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The tasting went beautifully. Everyone swirled, everyone nodded, someone even said unforgettable. Then the room emptied and the order forms stayed blank. Your webshop gets visitors who look around and leave without buying. Your newsletter, when it goes out at all, lands between forty others and sinks without a trace. And when someone asks what makes your wine different, the answer comes out different every time.
Your wine is not the problem. Great wine simply does not sell itself anymore, however much we would all prefer it did. And no, Gen Z has nothing to do with it. The story, the visibility, the follow-up: the machine that turns being good into being bought. That machine can be built, piece by piece, and you get to decide which piece comes first.
If you have ever typed “why is my wine not selling” into Google late at night, you are in exactly the right place. Everything below exists to fix that. With prices attached, because you have better things to do than ask for quotes.
All services are built on a phasing structure. Each part can be chosen separately. But the stronger you want your digital presence to grow, the more each phase needs the ones before it.
If your social media strategy is solid but it sends people to a website with a poor user experience, you lose them. If your blog content is excellent but the page is hard to navigate, you lose them. A meaningless newsletter does more harm than good.
So there is a system. With WWM: we have it, we understand it, and we bring it to you.
Before anything goes online, you need to know who you are.
You know the feeling. Your Instagram sounds one way, your website another, and the flyer from last year’s trade fair sounds like a third person entirely. None of it is wrong. It just is not quite you. And deep down you sense that the people reading it sense it too: they cannot name what is off, but something makes them hesitate.
That hesitation is what we take away in Phase 1. Together we pin down how you talk, what you stand for, and how you show up visually. Every platform, every time, unmistakably you. Once that lives on paper, everything you make afterwards gets faster, cleaner, and easier to say yes to.
You get it as a fully written document. Yours to keep, to hand to your designer, to build from the same afternoon.
Think of it as the brief that every other piece of work is written from.
Then let’s talk. A free discovery call, no pitch: we figure out together what you actually need before anything gets proposed or priced.
Your website is the only member of your team that works around the clock. Be honest: would you keep it, based on results?
You have googled a winery before deciding whether to reach out, right? So does everyone deciding about you. The importer does it before answering your email. The wine lover does it standing at the shelf. The journalist does it before writing a single word. Whatever they find in those first seconds decides whether they stay or quietly move on.
Phase 2 fixes both halves of that first impression: the structure of your site and the words that fill it. One without the other is half a job. Together they turn your website into the salesperson it was always supposed to be.
SEO is how Google finds you: the right words, structure and signals, so you show up when someone searches for what you make. GEO (Generative Engine Optimisation) is its new sibling: making sure AI tools like ChatGPT and Google’s AI Overview recommend you when buyers simply ask a question. One wins you the search results, the other wins you the answers. (You will also hear the name AEO, answer engine optimisation: same battle, different sticker.) You need both now. And yes, I wrote a whole article about the difference: read it on the blog.
Build the right structure before a single word is written or a pixel is placed.
A fully written strategic brief and website architecture document your web designer can work directly from. You bring the vision, we translate it into a structure that works.
Fixed scope. Full deliverable.
No longer someone else’s job. We build it together, on Shopify: see the build offer below.
For the website you already have. The design is fine. The words are why nobody finds you, and why the ones who do click away.
Strategy, words and the build itself: one brain, zero handovers.
Here is what usually happens: a strategist writes a plan, a copywriter writes words, a developer builds a website, and somewhere between those three handovers your story quietly leaks away. I do it differently, because I can: the strategy, the copy, the SEO/GEO and the build come from the same brain. What we decide together on Monday is live by Friday, still meaning what it meant.
I build on Shopify: brand sites, content sites and webshops. Including the unglamorous parts that make a wine shop actually work, like EU VAT settings, shipping rules and age verification. You review live pages as we build, not mockups, and at handover you own everything.
Then let’s look at it together. A free discovery call, your current site on the screen, no obligation and no pitch.
Visibility is not an accident. It is a system.
Be honest: this is where most of your hours go, and where the least comes back. You post when you remember to. The newsletter goes out when there is finally something to say. Every piece costs you an evening, and a week later it is like it never happened.
Phase 3 builds the system that makes your effort stack up instead of evaporate. Each platform gets its own strategy, because your LinkedIn buyer and your Instagram follower want different things from you. Your newsletter becomes the channel that quietly builds loyalty and sales. And your blog gets written to be found: by Google, by AI tools, and by exactly the people already searching for what you make.
One thing most wine businesses have not clocked yet: social is not separate from search anymore. Your LinkedIn captions and Instagram alt texts are read by Google and by AI tools, so every good post also feeds your findability. And no, you do not need to be everywhere. I wrote down how the platforms actually differ, and which one fits which wine business: read that before you spread yourself thin.
Each platform, its own strategy:
One platform, fully thought through. Built for you to execute yourself.
What is a platform strategy, really? It answers, for one platform: who you are talking to, what you talk about and in what mix, how often you post, in which tone, and what it should all lead to. Written down so clearly that you never again sit staring at a blank caption on a gray Tuesday. It is the difference between posting and building.
The email addresses you collected over the years are not a dead file. They are a sales channel, asleep.
You know that list your business built up over time? Tastings, trade fairs, webshop orders, the signup sheet at the open cellar day. All those people said: keep me posted. But the newsletter only goes out when there is finally something to say, and when it does, maybe one or two out of every hundred open it. So somewhere along the way you quietly concluded that email does not work. It does. Email is the only channel where no algorithm decides who sees you: you own every address, and reaching them costs nothing. Your list is not dead. It is asleep. Waking it up is a craft.
*The free part: before we talk money, I run a quick scan of your list. How big, how healthy, how deeply asleep. You get my findings and the exact price for your situation. Then you decide.
Words that get found. Content that builds authority. Copy that converts.
All blog content is SEO/GEO-optimised and written in your brand voice. We start with a 1-hour briefing to align on tone, topics, and goals and build a Tone-of-Voice baseline document as our foundation.
Written in your brand voice with full keyword research and search-optimised structure. The baseline for consistent content that compounds over time.
In-depth, researched content that builds topical authority, answers the questions your buyers are actually asking, and performs in AI-powered search.
Consistent publishing that compounds. Four posts per month, all SEO/GEO-optimised and on-brand. Client handles uploading; visual suggestions provided by WWM.
Need something else written? Back labels, trade decks, press texts, a stubborn About page: ask on the call. If it is words about wine, it is probably my lane.
Whether you want a platform strategy, a coach in your corner or just one great blog post: a free 30-minute call and we work out together what fits your situation.
Real clients · real results
You don’t have to take my word for it. Here’s what changed for real wine businesses I’ve worked with - all organic, no paid ads, and mostly before we’d even rebuilt their website.
Storytelling-led content, consistently. Purely organic: no paid ads.
100% organicMonthly, then every two weeks. Those traceable clicks are what drove the webshop’s +12% sales rise, with Instagram adding reach on the side.
100% organicThe right buyers finally seeing the posts - a personal-brand strategy that put an unknown profile in front of the trade.
100% organicFor the first time the content reached the target investor cities (London, Paris, Bordeaux), not just the founder’s local circle.
100% organicAnd that’s the reach and sales side. Imagine what happens when the website underneath is built to actually convert.
“Working with Margot has been a truly valuable experience for our family business. She helped us define and strengthen our vision and mission with remarkable clarity and professionalism. She quickly became more than an external advisor; she felt like a genuine part of our team. I highly recommend Margot to anyone looking for a knowledgeable, dedicated, and exceptional professional.”
“Margot delivered one of the most impactful presentations at the WineTech Innovation Summit 2025. Her talk on why wine branding fails online, and how to fix it, was full of practical insights and clear strategies. The audience was deeply engaged from start to finish. Margot is a true professional and an outstanding speaker.”
“I know Margot for 3 years and have been tasting with her at various international wine competitions and realized some other projects with her. For me she stands out with high analytic skills, professionalism and a deep understanding of the global markets. I can only recommend her!”
“I first connected with Margot on LinkedIn. Even back then, she had a clear vision that many others in the wine industry did not yet fully recognise: that wine was not maximizing the power of storytelling. Today, that idea is far more widely accepted, but at the time she was one of the few willing to say it openly, when many others were still hesitant. That is how we connected. I admired her courage to speak honestly about what she could see and the way she has since helped so many wine brands. I met her in person for the first time this February at Wine Paris, and it only confirmed my impression.”
You post. I make you better at it. That is the deal.
Here is why I do not post for you, and it is not what agencies usually tell you. Done-for-you content only works if you feed the machine: the harvest photo, the client story, the thing that happened at the trade fair. And you will not. Not because you are lazy, but because you are running a wine business. So the content stalls, the invoice keeps coming, and everyone quietly resents the arrangement.
So I flipped it. You make the content, because nobody sounds like you except you. I bring the system: what to post, why some posts sell wine while others just exist, and honest feedback before and after you hit publish. I have run this for six months straight with two clients. It is exactly what moved their numbers.
Coaching runs per platform focus: LinkedIn or Instagram. Blog writing stays with me above. Coaching is for the content only you can make.
The Sprint starts with a free 30-minute call. We look at what you post now, where it leaks, and whether coaching is the right move for you. No pitch, just an honest read.
The trade does not buy wine. The trade buys confidence.
You can have the best wine in the room and still lose the conversation. The buyer across the table is making a decision based on far more than what is in the glass. They are assessing your story, your consistency, your market knowledge, your pricing logic, and whether they believe you will still be there in three years. That confidence is built before you arrive at the fair, not during it.
Phase 4 prepares you for those conversations. Not by writing your sales documents or staffing your stand: that is your job, and it should be. But by working through your positioning, narrative, negotiation approach, and trade fair preparation in four focused sessions so that when you walk into that room, you own it.
Four sessions cover:
Trade fair preparation works best when there is time to build the groundwork properly. Book a call early and we talk through your next fair, and whether this makes sense for you.
