A one-page worksheet that walks a single flat fact from your About page through the four things that turn heritage into a story a stranger feels. Twenty minutes, one fact, done.
The pen-and-paper companion to the Story to Told prompt, for when you would rather work it out yourself. Pick one inert line about your winery, answer four prompts (character, stake, detail, turn), and stitch them into one told version you can actually use. No AI needed. Copy the template below into a blank document and fill it in.
TURN ONE FACT INTO A STORY A Wine with Margot worksheet 0. Your flattest fact. The line that is true and completely inert. (for example: "Founded in 1912, family-owned for four generations.") [ fill in your flat fact ] 1. Character. Who is the one person at the centre of this? Not "the family". A person with a face: your grandfather, your winemaker, the you who signed the papers. [ fill in ] 2. Stake. What could have been lost? The harvest that nearly failed, the bank that nearly took the land, the vintage that had to work. [ fill in ] 3. Detail. One specific, concrete detail. Not "generations of care". A hand, a number, an object, a smell. The tiny real thing people remember. [ fill in ] 4. Turn. What changed? Name the moment before, and the moment after. [ fill in ] 5. Now tell it. Stitch character, stake, detail and turn into two or three sentences. No new facts. Just the ones above, told instead of listed. This is the line you can actually use. [ fill in your told version ] WORKED EXAMPLE Flat fact: "Founded in 1912, our estate has been family-owned for four generations." Character: my great-grandfather, and me. Stake: a slope the neighbours called a mistake, land nobody else wanted. Detail: eight hectares, and the morning walk I still take before the phone starts. Turn: the mistake became the block that makes our best wine. Told: "In 1912, my great-grandfather bought eight hectares nobody else wanted, on a slope the neighbours called a mistake. He planted anyway. Three generations later, that mistake is the block that makes our best wine, and I still walk it every morning before the phone starts."
This one comes from the article Your Winery Has a Story. You're Just Not Telling It..
